David is a marketing leader at IDERA Software focused on SQL Server performance, monitoring, security, compliance, and database management technologies. He works closely with IDERA’s product teams, technical experts, and the SQL Server community to turn complex database challenges into practical resources for DBAs and data professionals. His work spans product strategy, industry research, customer use cases, and technical content covering topics such as SQL Server performance troubleshooting, monitoring, capacity planning, automation, and database security. David is a regular contributor to the IDERA Resource Center, where he writes about the challenges facing modern SQL Server teams and the tools and practices available to address them.