The data debate

You are invited to attend our 5th annual data conference – a virtual event with 10 hours of informative sessions delivered across 2 days.


An essential event for data practitioners and stakeholders, designed to educate, inform and engage users at all levels across the organization.

As organizations continue to react to new challenges, there is often a need to manage epic performance workloads with strained resources in order to prevent system overload, downtime, and security breaches. All of this whilst adapting the requirements of flexible working and infrastructure modernization.

IDERA’s experts, along with industry-leading innovators, will guide you through a topical and insightful agenda, delivered over two half days of informative sessions.



10 hours of highly engaging and informative information, delivered across two half days. This event is completely FREE to attend. Everyone is welcome to register for all, or just some, of the sessions we are hosting.
For session details check out the registration pages.

The Data Debate – Part 1 – October 6thManaging Databases in the Cloud

Attend one or more IDERA Live sessions and enter to win a $50 Amazon gift card!



Kent Graziano

Kent Graziano (AKA The Data Warrior), is the Chief Technical Evangelist for Snowflake and an award-winning author, speaker, and thought leader. He is an Oracle ACE Director (Alumni), Knight of the OakTable Network, a certified Data Vault Master and Data Vault 2.0 Practitioner (CDVP2), and expert solution architect with over 35 years of experience, including more than 25 years designing advanced data and analytics architectures (in multiple industries). He is an internationally recognized expert in cloud and agile data design. Mr. Graziano has developed and led many successful software and data analytics implementation teams, including multiple agile DW/BI teams. He has written numerous articles, authored three Kindle books, co-authored four other books (including the 1st Edition of The Data Model Resource Book), and has given hundreds of presentations, nationally and internationally. He was co-author of the first book on Data Vault, and the technical editor for Super Charge Your Data Warehouse. You can follow Kent on twitter @KentGraziano or on his blog The Data Warrior (


Michael Olschimke

Michael has more than 20 years of experience in Information Technology. During the last eight years he has specialized in Business Intelligence topics such as OLAP, Dimensional Modelling, and Data Mining. He has consulted for a number of clients in the automotive, insurance, banking, and non-profit fields. His work includes research on massively parallel processing (MPP) systems for building artificial intelligence (AI) systems for the analysis of unstructured data. Michael holds a Master of Science in Information Systems from Santa Clara University in Silicon Valley, California. Michael is one of Chief Executive Officer (CEO) and co-founder of Scalefree where he is responsible for the business direction of the company. He is also Co-author if the book “Building a scalable Data Warehouse with Data Vault 2.0”.

Steve Hoberman

Steve Hoberman

Steve Hoberman has been a data modeler for over 30 years, and thousands of business and data professionals have completed his Data Modeling Master Class. Steve is the author of nine books on data modeling, including The Rosedata Stone and Data Modeling Made Simple. Steve is also the author of Blockchainopoly. One of Steve’s frequent data modeling consulting assignments is to review data models using his Data Model Scorecard® technique. He is the founder of the Design Challenges group, creator of the Data Modeling Institute’s Data Modeling Certification exam, Conference Chair of the Data Modeling Zone conferences, director of Technics Publications, lecturer at Columbia University, and recipient of the Data Administration Management Association (DAMA) International Professional Achievement Award.

Robert Agar

Robert Agar

Robert Agar spent a long and diverse career specializing in data backup, recovery, and compliance among other areas of the IT world. Tired of being woken up at all hours to provide support, he embarked on a new career as a freelance writer, focusing on various areas of the tech sector

Pinal Dave

Pinal Dave

Pinal Dave is a developer evangelist and technology enthusiast. He has authored 11 SQL Server database books, taught 11 Pluralsight courses, and has written over 2900 articles on database technology on his blog at Along with over nine years of hands-on experience, he holds a Masters of Science degree, and some certifications, including Microsoft Certified Technology Specialist (MCTS), Microsoft Certified Database Administrator (MCDBA), and Microsoft Certified Solutions Developer (MCSD) for the .NET framework.

Pinal Dave

Monica Rathbun

Monica Rathbun lives in Virginia, and is a Microsoft MVP for Data Platform and Microsoft Certified Solutions Expert. She has nearly two decades of experience working with a wide variety of database platforms with a focus on SQL Server and the Microsoft Data Platform. Monica is a frequent speaker at IT industry conferences on topics, including performance tuning and configuration management. She is the Leader of the Hampton Roads SQL Server User Group and a Mid‐Atlantic PASS Regional Mentor. Monica is passionate about SQL Server and the SQL Server community, doing anything she can to give back. She can always be found on Twitter (@sqlespresso) handing out helpful tips. You can find Monica blogging at

Craig Mullins

Craig Mullins

Craig S. Mullins is president and principal consultant of Mullins Consulting, Inc. where he focuses on data management strategy and consulting. IBM has named him as a Gold Consultant and he writes the monthly DBA Corner column for Database Trends & Applications magazine. Craig has over three decades of experience in all facets of database systems development and has written three popular books on database systems and administration. You can follow Craig on Twitter at @craigmullins.

Craig Mullins

Bert Scalzo

Bert Scalzo is an Oracle ACE, blogger, author, speaker and database technology consultant. He has worked with all major relational databases, including Oracle, SQL Server, DB2, Sybase, MySQL, and PostgreSQL. Bert’s work experience includes stints as product manager for multi-database tools such as DBArtisan and Aqua Data Studio at IDERA, and chief architect for the popular Toad family of products at Quest Software. He has three decades of Oracle® database experience and previously worked for both Oracle Education and Oracle Consulting. He holds several Oracle Masters certifications and his academic credentials include a BS, MS and Ph.D. in computer science, as well as an MBA.

Brian Flug

Brian Flūg

Brian Flūg has decades of worldwide demonstrated experience as a pioneering Technologist with expertise in big data, analytical, distributed intelligent cloud computing, HPC, IoT wizard, HPC/ML/AI data storage, data intelligence and CAE/CAD/CAM/CFD. He has experience in life sciences, medical, financial, entertainment, gaming, manufacturing, defense, DOE, DOJ, automotive and consumer goods industries.

Brian is a Solutions Strategist with Qubole who has demonstrated success in computational solutions, from super computing, cluster and grid computing, to pre and post cloud computing, research, business intelligence, scientific analytics and engineering. He brings a wealth of knowledge to his role supporting Qubole customers and ensuring they are maximizing their return from the tool.

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