• Enthusiastic and respectful members and leaders of the database and data professional community
  • Accomplished contributors to the database and/or data modeling community
  • Good speaker, writer and presenter
  • Demonstrate a passion for educating fellow community members
The search has begun for the 2020 IDERA ACEs. IDERA believes in the Database and Data Modeling community and there is no better way for us to show our commitment than to offer a program that will encourage communication, facilitate participation, and enable education.


IDERA ACEs are active community members who have shown a passion for helping the community and sharing their knowledge. We help the IDERA ACEs pursue that passion by sponsoring travel to select events, offering marketing opportunities to promote their brand and community contributions, and providing an inside scoop and a direct feedback path into all things IDERA. IDERA ACEs remain eligible by regularly contributing to the IDERA community and keeping the database and data modeling community one that is safe, friendly, and helpful.


WHO: Industry experts (such as database administrators, data modelers/architects, database developers, or consultants) who want to travel to select SQL and Data Management events, share their experiences, educate the community, and help influence and improve IDERA product development.


WHAT: Benefit from IDERA sponsorship by speaking at industry conferences and community events, and help IDERA provide top-notch tools and community by giving your real-world perspective on our products and industry topics.


WHEN: As time allows in your already busy schedule, but the more you contribute, the more you get back.

Applications are now closed.
Stay tuned for 2021 IDERA ACE
applications in Fall of 2020.
The IDERA ACE program was designed to help a select group of industry professionals who have shown a passion for teaching and mentoring others in the community.


  • Sponsoring travel to present at select SQL and Data Administration Management events
  • Providing opportunities to present at virtual and physical events with industry thought leaders
  • Offering marketing opportunities to promote their brand and their contributions to the community
  • Providing guidance on best practices on how to become an outstanding presenter and a thought leader
  • Providing an inside scoop and a direct feedback path into all things IDERA
  • Thanking IDERA for their sponsorship when speaking at a sponsored event and within event presentation materials
  • Contributing to the IDERA community through 3 original blog posts per year on a relevant industry topic and hosting of 1 IDERA online community event (#SQLChat on Twitter or Geek Sync webinar)
  • Making themselves available for at least 1 product beta test cycle each 6 months during the course of their time in the ACEs program
  • Maintaining a presence in IDERA Social Media through mentions and photo shares while attending sponsored events and through participation in #SQLChat Twitter discussions
  • Maintaining a presence in our online product community ( by commenting or starting conversation threads
  • Keeping the database and data modeling community one that is safe, friendly, and helpful.