Since the time of our founding, in June 2010, IDERA has been using Amazon Web Services (AWS). It was critical to us to use cloud technologies to build our product, as it too would be running in the cloud. Before deciding on AWS, we evaluated many different cloud technology providers and tools. From the time of that initial investigation in 2010, and spanning the years since, we have had the opportunity to experience the good, the bad, and the ugly. From our perspective, we have sought the best technologies possible at the best price point. Amazon offers an amazing array of technologies, with elastic pricing that is favorable to most operating expenditure budgets. So, we offer this whitepaper as a perspective to organizations exploring the public cloud and considering AWS. Further, we will provide information regarding popular components/topics such as Amazon EC2, cost allocation, EBS Provisioned IOPs, and DynamoDB.