Case Study: SQL Diagnostic Manager for SQL Server

IDERA and NetIQ Products Help 1-800-Flowers Keep Blooming

1-800-Flowers has grown into more than plants and flowers. Through recent acquisitions, the company has branched out beyond floral gifts to many reaches of gift giving — Plow & Hearth for home, yard and gardens, HearthSong and Magic Cabin for children’s gifts and The Popcorn Factory for popcorn, candy and other edible gifts.

Their business relies on emotions—driving visitors to purchase gifts for birthdays, anniversaries, Mother’s Day and the December holiday, among others. As a result, the IT organization is charged with a lofty mission—delivering perfect availability of their customer-facing web site and high quality of service to their growing number of customers.

Adding to the challenge is the fact that the company site experiences huge usage spikes during major holidays. In the two weeks leading up to Mother’s Day, order volume can increase to 10 times or more of non-holiday levels, with the majority of orders coming during a three hour window around lunch time. To prevent degradation that can impact a positive customer experience, 1-800-Flowers requires a high availability environment with redundancy in every piece of its infrastructure and robust management tools to help IT staff be proactive about identifying issues before they become problems.



1-800-Flowers provides a wide variety of gifts through its web site,

Business Situation

The company requires a high availability site to deliver great service to customers and stay competitive.


IDERA and NetIQ products have played a vital role in helping IT staff proactively identify issues that could result in downtime for the site and analyze trends so they can accurately project future requirements.

IDERA Product

SQL Diagnostic Manager (SQLDM)

NetIQ Products

AppAnalyzer for Exchange, AppManager Suite

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