So What's the Big Idera? 

Idera is the industry leader in application and server management software for physical and virtual server platforms, with award-winning solutions for server backup, SQL Server administration and SharePoint administration. Idera products address real-world challenges such as performance monitoring, backup and recovery, security, compliance and administration. More than 11,000 customers around the world – including many Fortune 1,000 enterprises, government agencies, and some of the world’s largest datacenters and cloud infrastructure providers – rely on Idera products to keep their data backed up and protected and their servers optimized for performance.